[digital / social]

[D Show - Best of Category]

Game over.

When the HUMMER brand flatlined in 2010, that was it. Dead. Done. Kaput.

Then, a decade later, the brand came charging back. By 2022, HUMMER had reinvented itself as the planet’s first all-electric supertruck. Everyone wanted to drive it, but Hummer EVs were in short supply. So we held a special test-drive event in Call Of Duty Modern Warfare 2. And the world loved it. Now when players drop into Call of Duty’s legendary Warzone, they enter with the nearly silent, insanely fast GMC HUMMER EV.

Game on.

[print]  

[D Show - Gold Winner]

After a 20-year absence, Alfa Romeo was making its return to America. But the 4C wasn’t for everyone. This exotic, old-school style coupe came stripped of anything superfluous. No nav system, no glove box, no room for golf clubs… How and where we introduced it needed to be equally unconventional. That’s why our launch included high-profile media buys like Vanity Fair’s annual Hollywood issue. In it’s launch year, the Alfa Romeo 4C sold out and created long wait lists across the country.

[consumer + b2b multi-media]

How do you make a claim believable when it’s always been bullshit? 

Nearly every year, a new “breakthrough” fabric would launch itself as being both waterproof and breathable. A promise that always ended in sweat-soaked disappointment. Then Polartec, in its first venture into this category, cracked the code with a truly revolutionary product. All they needed now was an idea so unconventional, compelling and skepticism-shattering that outdoor enthusiasts couldn’t help but take notice. 

Our insight: Conventional fabrics were not only holding athletes back, they had become a prison.

[guerilla / print]

You know that feeling, where your life is a test and you forgot to study? Well, Natrol makes a pill for that. Problem was, not many people knew about it. So we created “Life’s a Test. Stay Sharp.” This campaign brought immediate attention to a company with little to no brand awareness.

[ambient / experiential / posters]

I’ve created tons of branding for car makers but this project felt bigger than any vehicle. The CEO had just implemented a policy to give employees paid time off for volunteer work. Now he tasked my team to build the program’s ID and launch campaign.

With ten of thousands of employees in the Motor City area, Fiat-Chrysler was more than just a car maker. They were citizens of our community. That was our insight behind the name. Next, we created the logo, website and a multi-faceted campaign to reach employees at every point throughout their day.

We kicked it all off with a stunt intended to create a buzz around the office.

[radio]

When it comes to booking travel, most travelers are sleepwalking. That’s why we gave wake-up calls to unsuspecting hotel guests who overpaid for their room.

Wakey-wakey eggs n’ bakey with a side order of enlightenment.

[digital / print]  

[D Show - Best of Print]

Everyone loves their puffy jacket. Except athletes. The problem is puffies trap air. They get hot, you get sweaty. So Polartec went where no puffy had gone before by creating Alpha, the first-ever breathable puffy fabric. In this campaign, we literally stake our claim to new territories with the Alpha flag.

[television / social]

AutoTrader can find the perfect car for anyone. And no one needed a new car more than our ol’ friends Bo and Luke Duke. So we teamed up with the Duke boys to create AutoTrader’s best car-jumping, barn-smashing, game-changing campaign ever. Yee-haa!!

[multi-channel social]

As the social activation hub for our Dukes of AutoTrader campaign, this site gave fans tons of branded-content. Like an exclusive Behind the Scenes look at the television production. And a step-by-step guide on “How to be a Duke” from the Duke boys themselves. For Instagram, we released a series of quirky video loops featuring outtakes with Bo and Luke.

[digital / point-of-sale]

The more predictable the ad, the more quickly people will line up to avoid it. So when Lincoln needed a feature-focused campaign, we knew just what not to do. This campaign for dealer websites and showrooms helped bring the national voice to the local level without the typical coma-inducing language.

[print / digital / radio]

Everyone knows that UPS is for shipping stuff. They are, after all, the United Parcel Service. But the UPS Store?

Well, turns out they offer all kinds of services beyond shipping. Like printing and shredding and faxing and passports and mailboxes and notarizing. Of course, they only get to do that if people know about it. So we created a campaign repositioning the UPS Store as something every small business owner needed: United Problem Solvers.