About

Need a TV launch campaign? I’m on it. Social posts? Done. Upper-funnel branding to synergize omnichannel deliverables within late-stage capitalism? No problem. To me, it doesn’t matter where we end up. The starting place is always the same: Know a brand’s truth. Dig deep for relevant insights. Stay true to your target. (And please, seriously please don’t show up uninvited just to interrupt the conversation. Make your message the thing people are interested in talking about in the first place.)

I’ve worked on a range of accounts, including automotive, travel, entertainment, hard goods, soft goods, food/drinks, healthcare, retail, restaurants, financial, real estate, B2B, in-house, out-of-home, pro bono... If you haven’t already, take a look at my work. I’ve had fun making it. The challenge of cultivating, shaping and sharing stories is something I enjoy and I hope that comes through.

But while my work can tell you a lot, it can't tell you everything about me. Like it can't tell you that before landing in Michigan I lived in Nevada (LVHS), Arizona (ASU), Georgia (Portfolio Center) and California (Rubin Postaer). Or that when not working, I’m riding bikes, rooting for the U.S. National Soccer Teams and teaching my kids how to ride bikes and play soccer. My work also won’t tell you that I once took a spin in a dryer and discovered the more you protect your head the worse it gets for your elbows. Or that, even though The Beatles invented everything that’s great about rock, I’ll take the Stones 25/8.

More words on making words

An obsession with originality? A passion for authenticity? These are questions.

Dedication is a virtue. That’s a statement.

Perseverance. Commitment. Collaboration. Those are words. Nouns, probably — with a touch of alliteration.

So yeah, if you’ve read this far (and thank you by the way for stopping by) you likely want to know a bit more about my writing chops. As much as advertising has changed and keeps changing, the fundamentals of storytelling are the same for me. Analytics are great for calculating the where’s and what’s of advertising, but the how’s are still more art than science, and art has its own set of rules. Those are the principals I’ve strived to learn and bend over the years. I’ve also been fortunate to work with many smart, clever and not overly-jaded creatives generous enough to pass on their wisdom. I have them to thank for keeping me inspired in this circus that masquerades as a business.

To see my resume, click here. To see my attempt at ruining the wax job on tv’s most iconic muscle car, click below.

And just because, here’s a list of some of my favorite things…

Noun: Verb

Sentence: Buffalo buffalo Buffalo buffalo buffalo buffalo Buffalo buffalo.

Ball: Futbol

Bike: Mountain

Cup: World

Doohicky: Plumbus

Drone: Chair-moistener from Sector 7G

Belt: Asteroid

Stone: Keith

Beatle: John

Monkey: Rhesus

Orangutan: Gargantuan