RICH TOLTZMAN
Writer | Storyteller | Brand Builder
ALFA ROMEO GIULIA
[digital / print]
Alfa Romeo’s return to America was off to a great start thanks to its 4C coupe launch. Next up: Their ultra-luxury sports sedan, Alfa Romeo Giulia. It had created a buzz among aficionados by shattering the record at the famous Nurburgring test track. It was up to us to create a buzz among the rest of the world.
COPY: The highest weight-to-power ratio in its class. The fastest lap ever recorded by a sedan at the Nurburgring test track. And a best-in-class refusal to compromise. The Alfa Romeo Giulia has arrived.
COPY: Why own the sedan with the fastest lap ever recorded at the Nurburgring test track? Because the racing heart wants what the racing heart wants. The Alfa Romeo Giulia has arrived.
COPY: 505hp Bi-Turbo V6. Zero to 60 in 3.8 seconds. And the highest weight-to-power ratio in its class. We’ve taken everything we know about racing and added two more doors. The Alfa Romeo Giulia has arrived.
COPY: Zero to 60 in 3.8 seconds. The highest weight-to-power ratio in its class. And 505 water-cooled horses to separate you even further from the ordinary. The Alfa Romeo Giulia has arrived. Travel anywhere but the middle of the road.
Role: CW/CD | Additional Credits: T. Sharp – CD/AD, B. Emmett – GCD