RICH TOLTZMAN
Writer | Storyteller | Brand Builder
BUICK DIGITAL
[digital / social]
As the lead digital writer for Buick, I was responsible for every vehicle launch from 2019 to 2024. I crafted everything from masthead teasers to final webpages, as well as all the OLA, connected TV content, emails, e-brochures, audio spots and miscellaneous ankle biters that go with a launch.
In this time, I spearheaded the digital work for the See Her Greatness (Silver Clio/Bronze Lion) and New Face of Buick campaigns.
I also helped add a daily dose of sheet metal to your social feeds. You’re welcome?
Yep, even radio spots are interactive now. This launch spot for the Buick Enclave ran on Pandora.
Role: CW/ACD/Radio Producer | Additional Credits: J. Bruff, S. Alvarez, S. Gulcharran, R. Alexander – AD/ACD, V. DeAraujo, A. Felix, D. Councilor, T. Topolewski,, C. Handyside, S. Fairweather – CD, T. Thomas, S. Glinksi – ECD