RICH TOLTZMAN
Writer | Storyteller | Brand Builder
CHRYSLER CORPORATE
[print]
Before Stellantis and Fiat-Chrysler and Daimler-Chrysler, there was just Chrysler Chrysler. The top brass at the time tasked us with sharing their brand story with the world.
Within a year, Daimler-Benz bought Chrysler in the largest merger to date. Coincidence? Not a chance.
COPY: The Viper GTS Coupe holds six patents on its V10 engine alone. Which helps explain why the Viper also holds two world championships in only its second year of racing. At Chrysler Corporation, we have a 70 year history of getting there first. So when we’re not wearing our passion on our sleeve, we’re blasting it out of a 450-hp V10 canon for everyone to see.
COPY: An unstoppable workhorse, the Dodge Power Wagon earned its stripes in WWII. Today, its legacy of invincibility continues with the new Dodge Dakota. As a direct descendant of the Power Wagon, this V6 powerhouse is more than just the new benchmark in pickups. It’s your best chance to drive a chapter of automotive history while it’s still being written.
COPY: In 1962, Jeep Wagoneer was the first to join off-road capability with carlike comfort. Then, in 1992, the highly refined Jeep Grand Cherokee reinvented 4x4s once again by introducing a level of sophistication unknown to SUVs. At Chrysler Corporation, our efforts are more than just revolutionary. They’re a performance gauge for the entire industry.
COPY: By giving talented people the freedom to do what they do best, the Chrysler Corporation has created a brilliant new generation of automobiles. including Stratus Cabrio, a stunning new cab-forward design. And Caravan, the gold standard for minivans. Both demonstrate the difference between building cars for a living. And living to build cars.
Role: CW | Additional Credits: H. Williams – AD, D. Fibich – CD, D. Vawter – CD