RICH TOLTZMAN
Writer | Storyteller | Brand Builder
DETROIT INSTITUTE OF ART
[print]
And on the seventh day He rested. Yet we kept working because, you know, it’s advertising! Nevertheless, our hard work paid off. This campaign, promoting the Angels From The Vatican exhibit, helped bring in a record number of visitors for the Detroit Institute of Arts.
COPY: If you’ve ever wondered what heaven looks like, sneak previews are now showing at the Detroit Institute of Arts. You can learn more about Angels From the Vatican by visiting us at dia.org.
COPY: To witness heavenly works by the hand of Rapheal, Fra Angelica, Dali and nearly one hundred others, come see the Angels From the Vatican. For info about this special event at the Detroit Institute of Arts, visit us at dia.org. It may be your only chance to see an exhibit on loan from God.
COPY: Spend an afternoon with the works of Rapheal, Fra Angelica and Veronese, and you’ll thing you’ve died and gone to heaven. Angels From the Vatican is going on now at the Detroit Institute of Arts. For more information about this collection of rare paintings, visit us at dia.org.
Role: CW | Additional Credits: H. Williams – AD, C. Perry – AD, M. Ward – GCD