RICH TOLTZMAN
Writer | Storyteller | Brand Builder
DURALAST
[pitch book]
The only thing harder than leaping into the unknown is getting a client to throw money at it. To sell a deliberately provocative direction to Duralast, we started with a pitch book. Once we got them nodding to this "Celebration of Toughness," the campaign sold itself.
Here are some of my favorite lines. If they get you pumped, check out the full book at the bottom.
Role: CW | Additional Credits: B. Hutson – GCD/CW, M. Cooke – GCD/AD