GMC

[social]

“We are professional grade.” This line had always been about the last part of the line — focusing on the caliber of GMC’s engineering. Then we shifted the emphasis to the “We” in the line. As part of our brand refresh, this series of Facebook carousels helped define GMC owners as those who strive to live like a pro.

Role: ACD/CW | Additional Credits: S. Fairweather – CD/AD, S. Kerry – GCD/AD