MINUTE MAID LEMONADE

[television]

When the drink category suddenly expanded it left Minute Maid behind. So what do you do when your image becomes old and tired overnight? You leverage your brand truth to get back into the race. Minute Maid Lemonade is synonymous with the goodness of summer. If you’re chillin’ with us, it’s impossible not to be happy. Even if you’re an apex-aquatic-killing machine. 

Role: CD/CW | Additional Credits: V. Adams – CD/AD, D. Margulis – GCD, R. Strasberg – CCO