RICH TOLTZMAN
Writer | Storyteller | Brand Builder
LAUNCH DAY: Each manager was targeted as a key recruiter. On launch day, a bankers box was waiting at their desk. Attached was a note from the CEO stating, “I want you to work for someone else.” The box was filled with the tools and information needed to spread the word throughout their department.
Role: CD/CW | Additional Credits: T. Sharp – CD/AD, C. Meehan – GCD, R. Strasberg – CCO