RICH TOLTZMAN
Writer | Storyteller | Brand Builder
These faux credit cards were left inside ATM machines. That way, we could remind people that while you're free to be a bonehead, being a bonehead ain't free.
By joining the drivers at baggage claim, we exploited the pain of forgetting to pack something important. All arriving passengers were greeted with a reminder to Stay Sharp with Natrol.
Role: CD/CW | Additional Credits: C. Perry – CD/AD