RICH TOLTZMAN
Writer | Storyteller | Brand Builder
COPY: The limited breathability of traditional waterproof fabrics has forced outdoor enthusiasts to live with the restrictions of sweat, saturation and chilling for too long. Introducing Polartec NeoShell. The first truly breathable, fully waterproof, temperature regulating fabric ever. Created with and for athletes like Jeff Hollenbaugh. Find out more about his experience and Polartec NeoShell at NEOSHELL.COM.
The layered narrative included brand videos, tech videos, athlete videos, print, OLA, web content, outdoor, POS, garment hang tags, a brand book and most importantly an iPad sales tool to get the whole thing started. (This last one was so successful it became the agency’s sales tool to sell clients on using sales tools.)
NeoShell Case Study
NeoShell Brand Video
Role: CD/CW | Additional Credits: V. Adams – CD/AD, M. White – GCD