RICH TOLTZMAN
Writer | Storyteller | Brand Builder
TOMAHAWK
[print / out-of-home]
We’ve all done fake ads for a real product. But how about real ads for a fake product?
At 500hp, the Dodge Tomahawk boasted over twice the power of a Ducati superbike. This helps explain why the Tomahawk was sold (through Neiman Marcus) as “automotive sculpture.” Clearly this was a publicity stunt disguised as a motorcycle. But then our ads helped sell nine of them at $550,000 a pop. It doesn’t get any more real than that.
COPY: THE VIPER-POWERED DODGE TOMAHAWK. 500 horses. Four wheels. One seat. Kevlar diapers sold separately. For more info go to dodge.com.
COPY: THE VIPER-POWERED DODGE TOMAHAWK. 500 horses. Four wheels. One seat. Chiseled from a block of pure insanity. For more info go to dodge.com.
Role: CW | Additional Credits: P. McAvoy – AD, S. Sefton – GCD, R. Dennis – GCD